The Circle is Forming
SeRA Circle is a co-operative ecosystem built for women-led enterprises to share their social and commercial capital. Built by women, for women, based on the foundations of genuine connection, mutual support and circular commerce. We move women from structural exclusion to co-operative advantage - ensuring you own the architecture of your success.
This is not a program you complete. It is a community you join. One where your growth feeds the collective and the collective feeds your growth creating something more powerful than any individual business could build alone.
The System Was Not Built for Us.
- The Network Gap: 80% of small business success is driven by professional networks yet for women without systemic privilege, these doors remain closed. (Source: LinkedIn / World Economic Forum)
- The Capital Gap: While women own 34% of Australian SMEs, all-female founding teams received just 2% of venture capital in 2025. (Source: Cut Through Venture / State of Australian Startup Funding 2025)
- The Opportunity Gap: Supporting more CALD women into entrepreneurship is a $25 billion economic dividend for Australia that remains unrealised due to a lack of professional infrastructure. (Source: Deloitte Access Economics / MindTribes)
- The Resilience Gap: Single-parent households - 80% of which are headed by women face 3x the poverty risk of couple-families, despite having the highest drive for flexible, self-led work. (Source: AIHW / Life Course Centre 2025)
These are not personal failures. They are the predictable outcomes of structural exclusion.
SeRA Circle is the ecosystem that changes that.
We are finished trying to squeeze into circles that don’t see our value or asking for seats at tables that weren't built with us in mind.
At SeRA Circle, we aren't waiting for an invitation anymore. We are building a new circle. We are creating our own community, our own economy and our own collective power.
The SeRA Journey
One Circle. Every Stage. Always Connected.
The SeRA Journey is not a linear path from problem to solution. It is a circular, responsive experience, one where every stage strengthens the whole, and every member of the collective contributes to every other member's success.
CONNECT | Belonging & Clarity
Before strategy, before visibility, before market there is belonging. The Circle begins with deep connection: purpose and with a trusted collective of women who support your journey from the inside. This is where the Circle begins.
BUILD | Wellbeing & Commercial Foundations
A resilient business is built by a resilient founder. This stage integrates professional wellbeing with practical commercial foundations. This is where your business becomes real.
CREATE | Vision, Identity & Voice
Your business has a story only you can tell. In this stage you find the language, the visual identity and the brand values that make your venture distinctively, authentically yours. This is where you become visible.
PRACTICE | Sharing, Feedback & Circular Commerce
The SeRA Circle private marketplace is where commercial confidence is built in safety. Trade with fellow members. Receive real feedback. Refine your offering within a community that is genuinely invested in your success. This internal trading environment is SeRA Circle's most distinctive feature the place where doing replaces planning. This is where practice becomes reality.
GROW | Visibility, Market Presence & The SeRA Collective
When you are ready - the doors open. Your professional profile joins the SeRA Directory, a curated marketplace of verified women-led micro-businesses. You are connected to the SeRA Collective of established professional women who champion, procure from and refer within the SeRA ecosystem. This is circular commerce in action: women investing in women, creating an economy that grows the more it gives. This is where the Circle expands.
Connected Wellbeing Collective Capability Co-Operative ADVANTAGE
BUILT FOR WOMEN WHOSE PATH HAS BEEN SHAPED BY LIVED EXPERIENCE
SeRA Circle is an intentionally inclusive space. If you are a woman from a culturally diverse background, a single parent, or a founder who has faced structural exclusion.
SeRA Circle members can become SeRA Leaders, mentoring new participants, facilitating peer discussions, and contributing to the broader community platform creating a sustainable ecosystem where women lift each other.
Join Us
We are currently forming the Foundation 50. We are looking for the architects of our future.
SeRA CIRCLE
COMING SOON
Join the Foundation 50 Waitlist
Acknowledgment of Country
In the spirit of reconciliation, SeRA Circle acknowledges the Traditional Custodians of Country throughout New South Wales and their connections to land, sea, and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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